Daytona Info

In the world of luxury watches there is one brand that represents the exclusive watch market like no other, that brand is Rolex.  Rolex would undeniably be the most recognized brand in the world for luxury watches.  A Rolex is the ultimate symbol of timekeeping excellence, and luxury watch desire.

Then within the Rolex family of timepiceces amongst such famous models as the Submariner, the Datejust, and the Oyster there is one watch that stands out from the rest, one watch that is little known to the general public, but legendary among collectors.  This watch is the Rolex Daytona, the most sought after watch in the world.

The Daytona is the ultimate collectors watch, both its rarity and its legend make it so sought after that it commands a higher resale value than its retail price.  There are waiting lists of up to three years for new Daytonas, with watches over a decade old still changing hands for more than you could by a brand new one, but of course buying a brand new one isn’t that easy unless you are willing to wait many years for your turn.

But there’s more to the Daytona than simply its collectable status, it is a simply beautiful watch, it represents the perfect example of chronograph design, and comes with a history dating back to 1963 intertwined with motor racing legends and movie stars.

Welcome to Daytona Info, the unofficial guide to the legendary Rolex Daytona Cosmograph.